If you are a fan of Nelly, to find his new album you may have to look outside of the Hip Hop section in your music store or iTunes.
Billboard spoke with music executive J. Erving, (son of basketball legend Julius “Dr. J” Erving) who has found his own path as the co-president of Atom Factory. Since last year, Erving has also managed Hip Hop star Nelly. During the interview, Erving explained that his client [Nelly] is prepping a country music EP.
“He’s a free agent on the label side now, and is working on a country-based Heartland EP, which should be really interesting,“Erving mentions. “He may be one of the first Hip Hop artists to jump into that space in an authentic way with Florida Georgia Line and Tim McGraw, so we think he has an opportunity to grow that base even more.”
Erving is referring to Nelly’s previous country collaborations, which have each been successful. In 2012, the “Country Grammar” rapper teamed up with Florida Georgia Line on the “Cruise” remix. The song has sold over 7 million copies and has been certified 9x platinum by the Recording Industry Association of America (RIAA). Nelly’s 2004 hit “Over and Over” featuring Tim McGraw peaked at #3 on the Billboard Hot 100.