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Kendrick Lamar, Twenty One Pilots, Aloe Blacc and Luka Graham round out star-studded lineup for the 2016 NCAA March Madness Music Festival in Houston April 1-3.

NCAA and Turner Live Events, alongside official NCAA Corporate Champions AT&T, Coca-Cola, and Capital One®, have announced the mega lineup of superstar musical acts, set to perform at 2016 NCAA March Madness Music Festival in conjunction with the 2016 NCAA Men’s Final Four®.

Multi-platinum recording artist and headliner Kendrick Lamar, along with multi-platinum duo Twenty One Pilots, will join Jason Derulo and Conrad Sewell at the Coca-Cola Music Mix on Saturday, April 2. The complete festival lineup will feature performances by some of the biggest names in music including break-out artist Lukas Graham, who will join previously announced Grammy-nominated bands Fall Out Boy and Panic! At The Disco on Friday, April 1 at the AT&T Block Party. To close out the weekend, international superstars Maroon 5, Pitbull, Flo Rida, and newly announced Grammy-nominated artist Aloe Blacc will hit the stage at the Capital One JamFest® on Sunday, April 3. The free, three-day music festival, produced by Turner Live Events, will take place at Discovery Green in downtown Houston.

The 2016 NCAA March Madness Music Festival will also live stream concerts throughout the weekend, giving fans in the U.S. unparalleled access to their favorite artists. The footage will be streamed at NCAA.com/MusicFest, on the NCAA March Madness YouTube page, BleacherReport.com, the Team Stream app, and the NCAA Final Four app. The AT&T Block Party will broadcast live on att.net/blockparty and the Audience Network (DIRECTV Channel 239/U-verse Channel 1114). The official festival site will be updated leading up to the big weekend with new announcements and details at NCAA.com/MusicFest. Fans can also stay updated by following @FinalFour and @MarchMadness on Twitter.

The events are part of a big weekend for Turner, with TBS also exclusively televising NCAA Final Four National Semifinals on Saturday, April 2, and the National Championship on Monday, April 4.

This is a non-ticketed event open to the public on a first-come basis featuring the following events:

Friday, April 1 – AT&T Block Party

  • Fall Out Boy
  • Panic! At The Disco
  • Lukas Graham
  • Performances from 4 pm to 10 pm

Saturday, April 2 – Coca-Cola Music Mix

  • Live broadcast of the first semi-final game
  • Kendrick Lamar
  • Twenty One Pilots
  • Jason Derulo
  • Conrad Sewell
  • Performances from 12 pm to 9 pm

Sunday, April 3 – Capital One JamFest®

  • Maroon 5
  • Pitbull
  • Flo Rida
  • Aloe Blacc
  • Performances from 3 pm to 10 pm; show your Capital One card to get priority entry to Sunday’s Capital One JamFest®

“We can’t wait to mobilize fans’ passions for basketball and music all weekend at this year’s Final Four,” said Jamie Kerr, director, AT&T sponsorships. “Along with Fall Out Boy and Panic! At the Disco, we’re planning the best AT&T Block Party yet. Hope to see you in Houston!”

“The Coca-Cola Music Mix concert will deliver an energizing music experience that will refresh and engage fans at college basketball’s biggest party,” said Peggy Loos, Vice President, Connections Activation, Coca-Cola North America. “Coca-Cola is a longstanding Corporate Champion of the NCAA, in partnership with CBS and Turner Sports.  This year’s incredible concert lineup demonstrates our continued enthusiasm for this relationship and will be an exciting event for sport and music fans everywhere.”                                                                        

“The NCAA Final Four is quickly approaching, and this year’s Capital One JamFest® is going to be an incredible experience,” said Roger Ferguson, Managing Vice President, Brand Advertising, Media and Sponsorships at Capital One. “Aloe Blacc is rounding out a fantastic lineup. We can’t wait to bring the full show to fans in Houston, and also give people across the country the opportunity to experience performances by Maroon 5 and Pitbull.”

Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2016 NCAA Division I Men’s Basketball Championship across four networks – TBS, CBS, TNT and truTV. For the third year in the event’s 78-year history, the 2016 NCAA Division I Men’s Basketball Championship National Semifinals will be presented live across three networks – TBS, TNT and truTV – to provide fans with a variety of viewing options for this marquee event. This year’s NCAA Tournament will include the National Championship Game airing on TBS, the first time the championship has ever been televised on cable television.

“AT&T, Coca-Cola and Capital One have assembled one of the most talented, diverse musical lineups for this year’s NCAA March Madness Music Festival in Houston,” said Mark Lewis, NCAA executive vice president for championships and alliances.  “The music festival is one of the most popular fan attractions during Final Four weekend as it is free of charge and it gives fans who don’t have tickets to the games an opportunity to enjoy the weekend festivities.  We’re looking forward to another exciting Final Four and another great three-day music festival.”

Over the years, the NCAA March Madness Music Festival has attracted hundreds of thousands of music fans. Last year featured Rihanna, Imagine Dragons, Zac Brown Band, Lady Antebellum, Weezer, and more.  Other artists who have participated include Bruce Springsteen and the E Street Band, Jason Aldean, fun., Tim McGraw, The Killers, LL Cool J, Sting, Dave Matthews Band, Muse, Kings of Leon, Jimmy Buffett, KISS, The Black Keys, Kenny Chesney, Taylor Swift among many others. The NCAA March Madness Music Festival is an activation extension of the NCAA’s Corporate Champions and Partners marketing program, which Turner Sports and CBS Sports license and collaborate on as part of a 14-year multi-media agreement with the NCAA.

 

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