50 Cent recently sat down with “What’s Trending” at the annual Consumer Electronics Show in Las Vegas and answered questions about the current state of technology, and of course about his own SMS Audio line.
“It’s the G-unit, but it’s the geek unit,” Jackson said.
Jackson’s original line of Street by 50 Cent headphones sold millions of units. Now his newest line features a “Star Wars” theme.
The rapper and businessman says that he’s a fan of the movies but didn’t realize how extreme some die-hard fans can be.
“I didn’t realize how passionate the people were because the projections that we made for the first quarter for the ‘Star Wars’ projects sold in the first two days,” Jackson said.
“We’ve been able to launch in over 62 countries,” he said. “We actually beat out some of the top brands in those international territories, too. We were able to create the BioSport version of SMS Audio headsets. This headphone has technology in it that allows it to monitor your heart-rate, how far you ran, how many calories you burn. We were able to launch it first. I think Apple’s acquisition of Beats was for music, the rights they had to music and different things made it cool.”