Sprite remixes their “Obey Your Verse” theme during the summer.
Last year, the beverage company released their “Obey Your Verse” campaign with 16 lyrics from The Notorious B.I.G., Drake, Nas. Sprite has chosen words of inspiration for Hip Hop fans with bars come from Tupac, Missy Elliot and J. Cole.
According to the story from Billboard, the Director of Sprite & Citrus Brands, Coca-Cola North America, Bobby Oliver, spoke with about last year’s “Obey Your Verse” campaign. “The big takeaway for us coming out of last year was how excited fans were about us staying true to the genre and paying homage to the heritage of Hip Hop,” Oliver says. “Choosing classic artists as well as current artists led to our credibility.”
He points out Tupac’s inclusion as especially meaningful to the collection.
“It’s important for us to have an artist like that because of what he’s represented to music and the art form,” Oliver stated. “Having a heavyweight like him is important to the program.”
The “Obey Your Verse” campaign is interactive this year as fans can take pictures of each can and go onto Sprite’s website to win free stuff including autographed memorabilia and a concert experience. The feature runs from June 20 through August 15.