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(MARTIN BUREAU/AFP/Getty Images

(MARTIN BUREAU/AFP/Getty Images)

If you thought Beyoncé had the most expensive halftime performance, think again. The Queen has been topped.

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Lady Gaga’s halftime performance for The Big Game will cost $10 million, but she will perform FREE.

This #halftimeshow must be #LAF… 👀💰 @ladygaga #houston #superbowl51

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Like other super performers such as Coldplay, Beyoncé, Bruno Mars, Madonna, Katy Perry and the Black Eyed Peas, the performance pays the same $0.00 this year.

Although the seems like a shocker, it’s the greatest marketing move which pays in highly valuable exposure. “Over 100 million viewers will only increase her popularity. She’ll likely have a tour to follow, which means a big payday for her.”

The NFL does cover all of her production expenses which are at the cost of $10 million, from $600,000 in the past.

via: Forbes

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