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Selena Gomez Visits Music Choice

Source: Rob Kim / Getty

Following in her boyfriend’s footsteps, Selena Gomez just announced a collaboration with PUMA!

Fearless talent and 👑 of Instagram joins the family. @selenagomez #DoYou

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According to her press release, Selena says,

“Puma has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture, and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”

I have always been a huge fan of Puma and their crossover styles, and now we have another reason to shop the brand! A lookbook of her collaboration has not been released yet, but sources are saying she signed a 2-year contract with them and will make a grand total of $30 million from the deal. Whoa!

Made to reign. @selenagomez #DoYou

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If the collab will be anything like the promo photos, I see a lot of velvet in our fashion future 🙂

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