Nike is making big news with Colin Kaepernick but in the Galleria over the weekend, they opened up a pop up shop tying together Houston shoe culture, car culture and the love of Air Maxes. RELATED: Kiotti Talks Sneakerhead Dos and Don’ts: Episode 1 | SNEAKERBOX The “Discover Your Air” campaign hit on Sunday with […]

Colin Kaepernick has been securing the bag the entire time he’s been out of the NFL. In a bold move on Monday, Nike revealed that Kaepernick is the face of the 30th Anniversary of their iconic “Just Do It” campaign. The series features black and white photos of athletes Serena Williams, Odell Beckham Jr., Shaquem […]

https://www.instagram.com/p/BkMFpSjFpUw/?hl=en&taken-by=team83elite If you’ve been on Instagram today (or even yesterday) then you’ve no doubt seen this Nike “ad” posted. One offering such prizes as 3 pairs of shoes from Nike’s 2018 summer line as well as clothing and accessories from their summer line. And that you have to tag @nike.recruiters in the caption and be […]

Houston is a sneakerhead hub. When it came time for Air Max Day on March 26, the city showed out and made certain that their favorite kicks were rocked proudly. See our gallery of the events at Brooklyn Athletic Club below. Get The Latest Music and Entertainment News On Your Phone All Photos: the.godfath3r/

Kendrick Lamar made history on Monday night–in more ways than one. Not only was the Compton emcee the first ever performer for a College Football National Championship Game, but he also debuted a look at the upcoming release of his first collaboration sneaker with Nike. After having a few successful releases throughout his Reebok deal, […]

After the Warriors beat the Cavilers last night Nike released an ad of Kevin Durant addressing the hatters! Check it out below!

Glam

Photos of female athletes in a sporty Nike hijab made their rounds on social media this week.

The athletic gear company is standing up to discrimination with the help of some of the best Black athletes of our generation.

FKA Twigs is bringing fashion realness to Nike's newest tights.

First there were those Marty McFly self-lacing shoes, then the ultra-exclusive pair of Power Mags. Now, Nike has the HyperAdapt 1.0 about to go on sale for the low retail price of about $720 just so you can adjust your shoelaces. Will this be under the Christmas tree in 2016″  

Ever since self-lacing sneakers were hinted at in the 1989 classic film Back To The Future II, sneaker heads and movie buffs have been waiting for the dream to become a reality. Michael J. Fox, who played Marty McFly in the film, has helped that dream come true with The Michael J. Fox Foundation Of […]

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The 2016 Rio Olympics may officially be over, but that doesn’t mean that some of your favorite athletes just disappear for another four years. While their names were on everyone’s lips in Rio, athletic superstars and Olympic gold medalists Serena Williams, Gabby Douglas and Simone Biles found time to star in a new ad for […]